'MediaValet continued its multi-year track record of strong performance in 2022 in spite of broad economic challenges,' commented Rob Chase, President and CEO of MediaValet. Jon Hawkins, sales engineer manager for Workfront, said the “biggest differentiator” for the Workfront DAM is the ability to do in-depth metadata keyword-based searches and then “allow those assets to populate.Annual Recurring Revenue-Closing ('ARR') 3 Marketing fulfillment: Marketers can reach market segments by producing, accessing and distributing materials and share materials with printers, distributors and internal teams.Brand management: Marketers can deliver all collateral, control it, and protect it while providing access and ensuring consistent usage.Asset management and control: Marketers can manage files while controlling access and usage.It’s a 'tight integration' that helps marketers create marketing assets in Workfront and then curate, store and distribute final assets in Workfront DAM, powered by DAM software provider WebDAM. A “fully integrated DAM application to our core Workfront workflow offering” is crucial, Staples said. Marketers and creative departments make revisions, approvals, and tweaks to digital assets. “The problem we think we’re solving is that typically DAM is separate from the workflow, and we think this is an inefficient way of managing all this.” DAM Integration “The proliferation of digital assets is growing, and companies are trying to manage their brand around all those DAMs,” Staples said.

Joe Staples, chief marketing officer for the Lehi, Utah-based enterprise collaboration provider, told CMSWire the DAM solution comes after requests from clients to integrate the management of digital assets into the Workfront workflow. Officials said it will help marketers store, use and reuse digital assets for a better workflow and integration between DAM and the work management ecosystem. Workfront has added a digital asset management (DAM) solution to its enterprise workflow platform.

Workfront dam